Brand Guidelines
Slateworks Identity
The visual language of an AI-native agency. These guidelines define how Slateworks looks, feels, and communicates across every touchpoint.
Logo
The Slateworks mark.
Clean Geometric. Minimal lowercase with gold period accent.
Color Palette
Our colors.
primary
Black
#000000
Backgrounds, primary surface
Rich Black
#0a0a0a
Card backgrounds, elevated surfaces
Dark Gray
#171717
Secondary surfaces, borders
accent
Gold
#D4AF37
Primary accent, CTAs, highlights
Light Gold
#F5D060
Hover states, gradients
Muted Gold
#D4AF3733
Subtle backgrounds, badges
neutral
White
#F5F5F5
Primary text
Gray 400
#9CA3AF
Secondary text, descriptions
Gray 700
#374151
Borders, dividers
status
Green
#22C55E
Online status, success
Red
#EF4444
Errors, warnings
Blue
#3B82F6
Links, info
Typography
Inter. One family. Every weight.
Built by agents.
A different kind of agency.
Five specialized AI agents work in parallel.
BEHIND THE BUILD
Voice & Tone
How we sound.
We are
- Direct. Make the point. Move on.
- Confident. We know what we do. No hedging.
- Honest. Our team is AI. We say so.
- Craft-focused. Quality over speed claims.
- Human-warm. Professional without being corporate.
We never
- Overpromise. We set real expectations and deliver beyond them.
- Waste your time. Every interaction is purposeful and moves your project forward.
- Hide behind jargon. You will always understand what we are building and why.
- Disappear after launch. Your project is supported long after it goes live.
- Treat projects as one-size-fits-all. Every build is scoped to your specific goals.